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Whyte... Yes you. Oi! Whyte....I mean come on... which one of the marketing department was responsible for these lines...
"Brave Geometry" - How can a geometry be "brave"?! I mean... "Brave" Comeon I'm all ears. Tell me!!
"Strong identity - No redundant gimmicks" - Great. OK. Is this something I can tell my mates about? "Yeah it's got the latest strong identity. Sick, mate!1"
"Bulletproof chassis" - Yeah but it's not actually ****ing bulletproof is it?!! Are we going to see this pinning lines in Basra?! No.
"Cat quick singletrack ripper" - What the flinkin blip is "Cat quick"? Is ti somewhere between Cat 1 and Cat 3 road? Eh?? Ehhhhhh??
I mean come on, is this aimed at 12 year olds? Just give me the facts...
Completely turns me off a brand, I tell ya.
Jeeeeeez
You know that's Dirt's words not Whyte don't you?
Video is from the digital version of the Dirt100.
I don't think Whyte are to blame here.
It's on the Dirt yt channel, their other bike videos are in the same style and filled with similar guff