Why aren’t people mountain biking?

Why aren’t people mountain biking?

New guide from Reframing MTB offers practical solutions to remove barriers within the mountain biking scene.

A report called “Why Aren’t You Mountain Biking?”, released today, primarily urging trail associations and community groups – but also relevant to individuals – to take steps towards making mountain biking more open and inclusive.

Funded by PayDirt and produced by Ride Sheffield and Mòr Diversity, this guide hopes to offer practical solutions to remove barriers within the mountain biking scene.

The report asks, “Why aren’t you mountain biking?” not as a challenge, but as more of a call to action.

Aneela McKenna from Mòr Diversity: “We believe mountain biking has the power to bring people together, improve mental and physical well-being, and foster a deep connection with nature. However, our research confirms that not everyone feels welcome. Our findings show that 38.4% of all respondents believe mountain biking culture is inclusive. This drops significantly among underrepresented communities: just 22.7% of people of colour individuals, 22.5% of LGBTQ+ individuals, and 19.33% of disabled individuals perceive the culture as inclusive.”

Some key findings

Affordability and knowledge: for those starting out, affordability (22%), access to kit (15%), and knowledge about trails (21%) are significant factors.

Perception of risk: non-riders often view the sport as dangerous and risky, influenced by media portrayals focusing on “thrills and risk”.

79% of respondents discovered mountain biking through friends, family, or partners, underscoring a reliance on personal connections rather than more formal entry points like schools or cycling clubs.

Homogenous representation: the media often shows mountain biking as male-dominated, with a perceived lack of racial diversity. This contributes to feelings of being an outsider for many.

Henry Norman from Ride Sheffield: “This toolkit provides actionable steps, complete with checklists and inspiring case studies from groups like Rider Resilience, Bristol Shredders, and The Adaptive Riders Collective. It’s a testament to what can be achieved when we shift our focus to people, ensuring mountain biking is truly for everyone.”

The “Why Aren’t You Mountain Biking?” report and toolkit are available for download on the Reframing Mountain Biking website – reframingmtb.com

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138 thoughts on “Why aren’t people mountain biking?

  1. I don’t see many posts hand-wringing about why more people aren’t running or road riding

    Think about that for a second mate.
    You might not do it anymore, but this is still primarily a mountain biking website.
    I expect people may ask similar questions on road cycling or running websites/forums… when they’re tired of discussing their watts or their heart rate.
     

  2. Within these analyses or whatever, there’s pretty much always a barely suppressed inference that the problem is gatekeeping by middle aged white men.
    People like different things.  I struggle to understand why folk get so het up about this.
    My wife and daughters have every possible opportunity to mountain bike.  Do they ever join me amongst muddy roots?  Nope.  Not for them.  An occasional fire road jaunt in the sun is fine with them, but cold and wet isn’t.  
    I join in a six week block of pilates or yoga every so often, going back about 15 years now.  I’ve been, without fail, the only man every time.
    I’m warmly welcomed each time, nobody is excluding guys from joining in. Most men just aren’t interested.
    Finance is of course an issue for some, that’s true.

  3. Finance and cost is definitely a thing.  I prayed that my kids wouldn’t get into competitive cycling to be sadly honest, and I’m not poor.
    I think most people know what mountain biking looks like., though they’ll likely be thinking of downhill.  Butif you were a newcomer, and went to a bike park, rented a bike – how much does that cost? 

  4. Report

    Why does it need reframing, whatever that’s meant to mean.  If people want to find out about the sport and get into o then great. If they won’t find it without it being spoon fed to them then why does it matter if they do or don’t get into the sport

    Why are you bothered if other people care about social inclusion?
    No skin off your nose, is it?


     
    Again another meaningless phrase. What is social inclusion? Trying to persuade others to play our game rather than the game they do play? Why is that important? Are there social inclusion programmes to encourage us to get to other groups games. Its all just meaningless hyperbole. 
     

  5. Again another meaningless phrase. What is social inclusion?

    Just use Google if you really don’t know what it means.
    Or just carry on being angry about people trying to understand what might block some people from getting into the activity we enjoy.
    That seems like a good use of time.


  6. So, it seems lots of people consider the alternatives as “doing it right". 

     
    How many mountain bikers do you see with a big grin?
     
    Vs 
     
    Have you ever seen a runner or a roadie smiling?
     
    😉
     
    I’m only pulling your leg though, you know what you enjoy and what you don’t
     

  7. In summary: Mountain biking is really only for people who like fixing and maintaining things and obsessing over technical details, prove me wrong.

    Nope, I hate fixing and maintaining bikes! Rather they just work and I can spend what free time I have riding instead of fixing. Luckily bikes are pretty good now and seem to break less than my older ones.

    I ride road too but that’s just because it’s the only regular exercise I can stand to do, and local MTB riding is pretty limited whereas there’s lots of nice country lanes to link up for a road loop. It’s boring compared to MTB though, but yeah it is also nice not having to clean up a muddy bike too!

  8. Again another meaningless phrase. What is social inclusion?

    Just use Google if you really don’t know what it means.
    Or just carry on being angry about people trying to understand what might block some people from getting into the activity we enjoy.
    That seems like a good use of time.


     
    Im not angry about it. I just dont understand why its needed, or why the magazine is writing about it. If thats how some people want to spend their spare time then I hope they enjoy it. 
     

  9. This seems very similar to the post on here a few years ago about barriers stopping people of colour and other ethnic groups from taking up MTB, if I remember correctly that ended up with a lot of middle-aged white men explaining to everyone that it was mainly just cost and no other significant barriers, despite being told that it wasn’t by POC in here and other places. Lots of valid reasons have been said on here today, but I fear this will just degenerate into similar. 

  10. Why is that important?

    Because even if you only look at the totally selfish reasons, making the sport (geographically) more accessible , cheaper, etc actually benefit everyone. 
    And in slightly more external reasons but still impacting ‘us’.  More people on bikes means less “cyclists don’t pay road tax" in the Sun comments section and opposition to infrastructure. Because 60% of UK adults do no sport or exercise at least once a week which costs the NHS money. Because more people on the trails hopefully means better access.
     
     

  11. Why is that important?

    Because even if you only look at the totally selfish reasons, making the sport (geographically) more accessible , cheaper, etc actually benefit everyone. 
    And in slightly more external reasons but still impacting ‘us’.  More people on bikes means less “cyclists don’t pay road tax" in the Sun comments section and opposition to infrastructure. Because 60% of UK adults do no sport or exercise at least once a week which costs the NHS money. Because more people on the trails hopefully means better access.
     
     


     
    If you include riding around a local park on a gravel path mountain biking then I guess that might happen. Personally I dont and I dont see how you can move the landscape that my version of mountain biking needs ie topography to make it more accessible. 
     
    As for the wider benefits for society and the NHS then just getting people to go for a walk will give alot more benefit for the cost
     

  12. If you include riding around a local park on a gravel path mountain biking then I guess that might happen. Personally I dont and I dont see how you can move the landscape that my version of mountain biking needs ie topography to make it more accessible. 

    Well that’s not what I said, but you carry on riding round that straw man all day if it makes you happy.
    I said build more BMX tracks because it’s a gateway for kids into the sport by minimizing the cost of the bike, maintenance requirements and need for transport.
    Some people discover MTB by accident, I was lucky enough to live in the middle of the countryside and was riding bikes offroad before I knew offroad bikes were a thing. Some people get into it because their mates are into it. But growing the sport outside of those existing users needs more accessible routes.  
    Take Chris Hoy, the most winningest track cyclist ever (maybe).  Track cycling is expensive, niche, and even more geographically inaccessible for most people. He was talent spotted racing BMX.  Tom Pidcock, basically a roadie.  Tracey Mosley, started riding XC in Wocester. I believe that if we want more people to get into MTB then the solution is to build a rising tide of all cycling disciplines and let that lift the MTB boat.


  13. Within these analyses or whatever, there’s pretty much always a barely suppressed inference that the problem is gatekeeping by middle aged white men.

    If you want to attract funding as a result of your analysis/report then you need to be ticking the social inclusion box. I don’t think that anyone on here could be accused of gatekeeping though. Very much the opposite.

  14. I don’t think that anyone on here could be accused of gatekeeping though.

    Those of us who are disabled would disagree, there is a very vocal anti e-bike minority on this forum who are very much gate keeping!

  15. OK I don’t like ebikes, it’s a personal opinion. That doesn’t stop you having an ebike. I don’t like ebikes due to being ridden into on a climb at a trail centre by an ebiker and now am unwilling to use trail centres as a result.
    I did help one of my friends who has disabilities by a etrike so she can continue to cycle.
    Please explain how this is gate keeping.


  16. OK I don’t like ebikes, it’s a personal opinion. That doesn’t stop you having an ebike. I don’t like ebikes due to being ridden into on a climb at a trail centre by an ebiker and now am unwilling to use trail centres as a result.
    I did help one of my friends who has disabilities by a etrike so she can continue to cycle.
    Please explain how this is gate keeping.

     
    The constant negative statements like “They are lazy", “They are fat", “They are not real mountain bikers" are an attempt to drive people away. Hence gatekeeping.
     


  17. CZ, I think what you’ve posted there is ‘cycling’ rather than MTB and I’d agree it looks like a thoroughly pleasant day out.
    But MTB likes to present itself more like this – and you can see why people might find it daunting and unapproachable. If I was 16 again I would think that this was super cool. But now as an arthritic middle aged man I just can’t be arsed. My hand hurts just looking at it. And MrsDoris would never have been remotely interested in this kind of thing – although she would probably enjoy CZ’s trip above.

    I started in my 30’s! Hardly a picture of athletic youth! I’m an arthritic man who’s just turned 71. So there ya go.


  18. The constant negative statements like “They are lazy", “They are fat", “They are not real mountain bikers" are an attempt to drive people away. Hence gatekeeping.

    And having bikes that climb much faster by the use of electricity, on the same trails puts other people off. Having constant smart remarks as people on ebikes cruise past on hills doesn’t put people off.
    Thats also gatekeeping 

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