Just over a week ago we revealed that we intend to offer up real shares in Singletrack this coming September. We intend to do this using the CrowdCube system with investments set in a number of tiers. Each tier will come with an increasing number of special perks and below we have our preliminary investment list. This is our early perks list and may very well grow more over the coming weeks as we build up to the big launch in September.
Hundreds of you have already signed up to our investment newsletter and by now you should have received our first email. If you’d like to ensure you don’t miss out on our Singletrack Owners’ Club updates then make sure you add yourself to this list.
Our Investment Tiers
Level 1
£75 investment
- Official Singletrack Owners’ Club Certificate
- Name on online owners’ listing page
Level 2
£125 investment
- Owners’ club embroidered badge & certificate
- Name on owners listing page in every print issue of Singletrack & online
Level 3
£250 investment
All above plus enamel STW Owners’ Club lapel pin
- Owners’ t-shirt
Level 4
£500 investment
- All above
- Annual owners’ ride out priority invite
Level 5
£1000 investment
- All above
- Owners’ hoodie
- 30 min Zoom with Benji about your bike setup or ‘Taking better riding shots workshop’ with Heather
Level 6
£2500 investment
- All above
- STW Photoshoot for you and three friends
Level 7
£5000 investment
- All above
- STW Photoshoot & profile/interview with you and your riding crew
Level 8
£10,000 investment
- All above
- Week riding with Chipps in the Pyrenees (Excl. transport)
- £1k of marketing spend from our media pack
Level 9
£20,000 investment
- All above
- £1.5k of marketing spend from our media pack x 2 years
This list is subject to change as we come up with more or better ideas. Adding your email address to our list does not commit you in any way to invest. It’s just a way for us to keep you informed as we move towards our launch date. It’s important to understand that the perks are just that – they are extras. The value of each tier is the equity it will grant in Singletrack (Gofar Enterprises ltd).
We will have more fine details for you as the weeks tick by. Remember to stick your email address in that box above if you want to make sure you don’t miss any of our Owners’ Club updates.
Quick question, so are you offering a share in the company or is it like a sponsorship thing?
My understanding from reading the email was that it’s intended to be more of a share thing, saying something along the lines of “if the company makes a profit everyone will share in it" or similar
TBF it does take a bit of finding….
Mark, I reckon this bit should be more prominent
How much equity does £20k buy?
And how much is the business “worth"?
I’d imagine the value of the printed magazine isn’t a huge amount of £££s these days but guess there is money tired up in staff, servers, etc.?
Is this a bit like selling the business but keeping a hand in? Any guarantees?!!
If one STW enthusiast put a substantial amount in, would just one investor be enough?
It reads as equity, but what performance are you getting ie are dividends paid out annually, what does each tier get you in terms of ROI. Whats the Gross Profit for last 5 yrs and turnover for the last 5 yrs?
What are they intending to do with the millions they raise?
What is the business plan for the next 5 yrs ?
You might get people dabbling with their savings at the lower end, but no way would I put large sums of money in without any further info being provided.
What are the 12 reasons ?? I didnt see that in the article. Or are the ‘perks’ reasons and there is no ROI
I will be interested to see what the real offer is rather than these gimmicks that are of no real value.
As the other say
what’s the share price
what’s the business plan and value of the business
what is the expected roi
how do I sell any shares I want to divest of
It’s all gone a bit Dragon’s Den in here!
sounds like some of you got lost on the way to the London Stock Exchange. This isn’t exactly Thames Water selling Class A and Class B equity here – my understanding is it’s more a crowd-funding type model of a grassroots community, and at the lower price points that feels like a good fit.
I’d agree if someone is thinking of putting £10k in, it’s a different comparison – but I still wouldn’t be comparing and cross-shopping with a TFSA
We’re not talking about a campaign to raise money to build a local pumptrack, we’re talking about a business that is asking for people to invest to “not just be a reader of Singletrack but to own part of it" so the business can “thrive as a media brand".
Seems perfectly reasonable that those people should want further information on the terms of that investment.
You can get most of the info from companies house by searching for “go far enterprises". I’d want to know the exact relationship with “single track media" and which company owns which assets.
Can you sell your share later?
Trying something new to bring cash into the business is to be applauded but if I’m honest, I’d have waited for the full picture to be clear rather than advertising the ‘teasers’. It would have avoided the confusion and negativity in this thread.
The ‘perks’ aren’t very perky, they feel more like a case of offering up whatever was found at the back of the store room. I personally don’t see anything that incentivises the level of spend without really understanding what is being offered in STW itself.
I’ve done 9 equity crowdfunding investments through Crowdcube. Two were taken over at a loss, two are still going, 5 went bust. That’s actually a very successful ratio.
In most cases, selling your shares is very, very difficult. Best hope is that the company is taken over.
I’d want to see a detailed investment plan for the funding raise – and hope it’s more than “keep the business running for a bit" – and also understand why this funding route has been chosen rather than any other funding option.
Don’t invest anything you can’t afford to lose. Equity crowdfunding is very high risk and you generally need to be either “high net worth" or a certified investor (though this seemed to just involve answering some fairly obvious questions).
[EDIT – If you don’t already subscribe to STW in some form that might be a better way of spending your money]
This. How is this different from the perspective of STW as a business to the previous fundraising pleas and 502 raffle stuff?
A certificate! And a £250 lapel pin if you fancy it.
I understand the questions and the need for details and they will be forthcoming. No one will be expected to buy into the company without first getting details of what the money will be used for and what the legal position of each shareholder is. The launch date is set for early September and all the details and legal positions, including the business plan will be set out when the Crowdcube campaign officially launches in August. A lot of the legal work is done by crowdcube on our behalf. What I can say now is yes, there’s a business plan, with contingencies depending on the total raised.
If I was to try and sum it all up into a simple sentence or two I’d say we are at a plateau and we can sit where we are and do what we are doing and hope that is enough to keep the Singletrack brand going or we can take a bigger step and invest in the company and grow it in order to sustain it’s future. Personally I’m struggling to maintain the energy and mental strength required to keep us going with the very limited resources we have right now. For me there’s only one option, and that’s to strengthen the brand, adapt and grow it.
Some useful info to be found here
https://www.crowdcube.com/explore/a-guide-for-first-time-investors
Will this qualify for tax relief?
Thanks for some of the clarification Mark
I do feel that you may have drip fed information too soon.
Where will board meetings be held, what happens if you get 10 people investing the minimum amount each and no further investment? That surly would be more of a pain than a help ?
Sorry for giving more negative points, but investors come with lots of hassles
One of my investments (still going!) is Innis and Gunn. Not because I was a fan of their beer, but I liked their niche and their plans. They hold an annual shareholders event that seems to be a bit of a get together/big party for investors, you can see how Singletrack could run a similar event including a ride somewhere.
There can be different types of shares issued – generally they don’t have voting rights or give any influence on the business so no need for “board meetings" attendance.