Interbike 2011: Premier Image Sneak Peek

Interbike 2011: Premier Image Sneak Peek

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Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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7 thoughts on “Interbike 2011: Premier Image Sneak Peek

  1. Pearl Izumi never went away, but they’ve mostly been concentrating on running and road. They’re imported by Madison nowadays and they have a load of new mountain bike stuff in the works – expect a full story on the company soon.

    Not sure about Vertex pricing yet. Rocky Mountain and Silverfish have parted ways, so I’m not sure who will be bringing them in. We’ll probably hear soon though.

  2. @Chipps and @freegan BF. PI’s presence in the UK has been minimal over the last 18 months, for example Evans Cycles has carried very little stock. What is out there on the Web are the hard to sell sizes. I may have dreamt it but did Shimano buy out PI? In any case feels like they are back.

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