New, lower prices on Santa Cruz

New, lower prices on Santa Cruz

Many people were confused about Santa Cruz’ introduction of the Nickel and Butcher bikes as they seemed to do similar jobs to the Heckler and Superlight. The difference now is that the Superlight and Heckler have gone down in price, leaving a clearer picture of how the whole Santa Cruz line works.

2011 pricing on the ever popular Superlights, Julianas and Hecklers have been reduced significantly from 2010. With frame-only pricing at £899 and complete bikes starting at £1799, they should see plenty of new customers for them. Even if they use relatively ‘old’ suspension technology, they’re simple and pretty bomb-proof.

There are also new graphics and two different colours per model (see attached photos). No more anodised finishes though.

Superlight / Juliana
The Superlight – and women’s Juliana variant – is a simple, fun 100mm travel suspension bike that is best at home on cross country epics, racing and long days in the saddle. The Juliana adds an X-Small size, but is otherwise exactly the same as the Superlight, so a medium Superlight is the same dimensions as a medium Juliana – which we find a little confusing)
Anyway, fine bikes, the pair of them.

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• Frame only price £899 (Current 2010 rrp £1149)
• Complete bikes:
D XC kit with Rockshox Recon R SA 120 fork – £1799
R XC with Fox 32 Alps 120 fork – £2399
• Available in Black or Red (Superlight), and White or Seabright Blue (Juliana)
• Standard shock: Fox Float R.
• Fox RP23 upgrade: +£130

Heckler
“Sharing the same surefooted and fun-loving geometry as the Blur LT and LTc, but with a super-bomber single pivot rear suspension offering 150mm travel, the Heckler recipe remains true: a tough aluminum frame, a solid, efficient suspension and some of the best trail manners our there. Mix together, and go shred some trail. Then go do it again. And again. And again…”
The Heckler has always built into a simple, and surprisingly adaptable machine. We’ve had one under 30lbs for trail riding use, and the same bike built into a 35lb all mountain/jobbing downhill bike.

• Frame only price £899 (Current 2010 rrp £1149)
• Complete bikes:
D AM kit / Sector R SA 150 fork – £1849
R AM / Revelation RL DA 150 fork – £2399
SPX AM / Revelation RL DA 150 fork – £2899
• Available in Black or Lime Green
• Standard shock: Fox Float R.
• Fox RP23 upgrade: +£130

For more info, see your local Santa Cruz dealer, http://www.santacruzbikes.co.uk/

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Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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24 thoughts on “New, lower prices on Santa Cruz

  1. I had one with the rp23 and never really used it felt it rode much better in the open position (I wished I hadn’t paid the extra)

  2. Chipps, while i agree that there are costs that the importers incur, i still think the price differential takes the p*ss. especially with the superlight and the heckler, both of which are made in taiwan and santa cruz most likely ships direct from there to the uk importer – then the customs charges will be no different to the myriad uk frame designers who outsource manufacture to the far east.

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