Singletrack Issue 1 Editorial 2

Singletrack Issue 1 Editorial 2

GoFar is pleased to announce the birth of its successor.

Well this is a bit of a leap isn’t it? From website to real mag. There’s a sort of inverse logic to all this. Magazines exist, then usually they sprout a token website full of stuff that has been in the mag already. Well, as any one who has endured our Carvel’s start- line antics at Polaris events will testify, convention is not our master.

Apparently somewhere along the way we were supposed to have done a presentation to a bunch of big VC suits, get an obscene amount of money and go build a website and publish a magazine with it. Oops. Sorry but we seem to have lost the instructions when we opened the GoFar-mtb box a year ago.

GoFar-mtb was lovingly produced by a dedicated bunch of plain old mountain bikers. Visitor numbers grew from a dozen or so a day to 10,000 readers a month in the space of a year. And all with a total lack of any financial input whatsoever.

GoFar-mtb will always be remembered as a vital part of the Singletrack history. But things need to move on and GoFar has been laid to rest. We are pleased to announce that www.singletrackworld.com was born as we went to press with this magazine. The website was delivered by Shaun and is a healthy few thousand pages or so already. The umbilical cord has been cut and the baby has been handed over to me. I will be feeding and nurturing it everyday on a diet of news, reviews, routes and technical features. Please drop in to see how the lad is doing. We are not proud parents, so stop by the forum and leave a few tips and comments if you will.

As Chipps has said, we own the whole flippin lot of this mag and website, but fundamentally we are just a plain old bunch of riders and we are writing this mag for riders like us: like you. You now have a unique opportunity to get involved in the upbringing of this new magazine. Virtual Godparents if you will. You hold the first of this new breed of magazine in your hands.

Now come help us raise this baby in the ways of the mountain biker.

Mark

Story tags

Author Profile Picture
Mark Alker

Singletrack Owner/Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him poring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

More posts from Mark